I was a little lost as to how and what to do in regards to coming up with a new business idea and getting it started. After reading chapter 11 it made it a lot less overwhelming and scary.
Its simplicity and obvious necessity are comforting for me at least.
I am not sure I will ever try to start my own business as I am getting this degree to help me move up at my current job, but if i do this makes it less of an impossible idea.