Radio

As a college football fan I listen to a lot of sports talk radio. I have found myself calling local companies that market their business on these talk shows quite a bit. It almost seems subliminal as I may not call a certain company or do business with them immediately, but find myself later needing a service or product that I have heard and give them a try without even giving it a second thought. For this reason I believe the radio is still a very strong marketing tool.