Friday, October 3, 2014
Targeting and segmentation
I decided to make this weeks blog about the company I work for and how it found a seemingly untapped segment of a somewhat crowded market. I will not name the company or the market, but I will say that instead of supplying brick and mortar stores with product in hopes that it sells, my company ventured out and went straight to small and large businesses that could use our product. It basically cut out the middle man and the hassles of going to the brick and mortar stores to acquire the product. Instead we ship direct to the customer. I used to think it was dumb, but the more I learn in my business classes I see it is quite brilliant and has proved to be a thriving choice.
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