Lack of Marketing

So everyday I drive around or talk to people I know and try to take in all the marketing and lack there of around me. Yesterday while speaking to my family I was informed that a small local store that makes these wonderful pizzas has also been crafting these oven baked super subs and mega hotdogs. They apparently are huge sellers and there is a pretty big demand for the small community that it services. The problem I noticed is that this store owner has not even attempted to market this seemingly substantial demand for these subs and franks. They are attempting to rely solely on word of mouth advertising. I just think with some cheap flyers or even a sign on the store somewhere they could spark more business with these different foods.

Attempt at broadening the target

I recently have seen some commercials for NERF Rebelle.
For those that do not know of NERF if is normally a foam based product, particularly in the design of sports oriented equipment such as footballs. I grew up playing with these toys and have noticed them evolve over the years.  The Rebelle line is an attempt by the company to attract the female market by advertising its products using girls playing with them. Toys such as foam arrow shooting bows and guns that fire foam darts that hidden messages can be written and read on. I personally thought it was a brilliant idea to capture a seemingly untapped market by the company thats focus has been on boys for as long as I can remember.

Starving for Marketing

Last weekend I went with my sister and a friend to Grumpy's Bar and Grill in town.
This was a Friday night and the place was dead.
What used to be a packed social gathering hub was now about 15 over 40 people singing karaoke.
It got me to thinking, where is the marketing for Grumpy's? I have never heard a commercial on the radio or seen an ad in the paper. I have not even seen a social media posting of any kind at least talking about different events for different nights of the week. I just think that the owner or owners could do a much better job at marketing to keep customers wanting to return and pack the place out like it did upon its grand opening months.

Technology

I would love to come up with some simple, yet well thought out idea for some sort of application that people would love to have and use on a daily basis. One that I could create and sell very cheap, but get a huge return on due to the fact that no brick and mortar building would be necessary. I think that the rate at which technology is advancing, this type of business venture would be and probably already is booming. The trick is coming up with that niche type of idea that nobody has yet, or improving one already out there.