Being Different

The one thing that sticks out to me the most in the two videos we watched this week is on the Guerrilla marking about being different. I can't tell you how many times I personally have made a purchasing decision simply based on what company or product offers something different than the rest. I can see how firms would be afraid to go against the norm for fears that it wouldn't work, but I think more consumers find difference refreshing. If it were all the same in any market then things would become very stale quickly.